Two driven researchers and a completely unique hair care product that can seriously revolutionize the entire industry.
Eyracure - as organic as it is environmentally friendly - is based on the discovery BioLAP-20 ™, a plant-based molecule that really repairs damaged hair from the ground up. It also gives great results instantly and amazing results over time.
- It is an aha-experience to use Eyracure, says the experienced hairdresser and salon owner Ercan Ure.
With experience comes knowledge. And Ercan Ure, who runs the Hair Stylists on Södermalm in Stockholm, knows.
After 29 years as a hairdresser with tens of thousands of haircuts and treatments on the account, an innumerable number of test specimens of various hair care products have passed through the salon and then not lived up to the promises and soon fall into oblivion.
Eyracure is not one of them.
Eyracure is instead the one that really stands out.
For Eyracure is an organic and environmentally friendly product made from a plant-based molecule that really has the ability to repair damaged hair.
- It really gives results, nine out of ten feel a huge difference immediately. I would actually dare to say that it is one of the world's best hair care products, says Ercan Ure and develops:
- We had shaved my wife permanently. Then someone ran a keratin treatment and her hair became like pulp. So worn, on a scale of one to ten, it was probably twenty. Then I used Eyracure on her, something as unique as an organic and completely environmentally friendly product in this industry, and on a single treatment she was on a third, max a four. It was like day and night.
Big words, but with its scientific background, it has also fulfilled big promises.
It all started with the two bioengineers Ranjithkumar Ravichandran and Petter Sivlér researching the use of different proteins and then realized that a very innovative area of use for a specific composition of soy proteins, which they came to Call BioLAP-20 ™, was to repair damaged hairs from scratch.
Biochemists Ranjithkumar Ravichandran and Petter Sivlér.
And not like some other products that for a short period of time cover the hair and temporarily "make up" the problem and then be washed away - instead, Eyracure's unique protein together with UV light turned out to repair the hair strands in depth. The discovery, for which they have now applied for patents in over 20 countries, is a bond builder similar to Olaplex and K18 but with more and stronger bonds, which gives faster results and makes it the most effective bond builder in the entire market.
- Given the boys' background as molecular biologists, one might think that the product is chemical, but it is based on a plant-based protein composition, which has only organic ingredients and which is completely environmentally friendly, says Fanny Aasheim at Eyracure with a light laugh and then emphasizes:
Ercan Ure, who runs the esteemed salon Hårstylisterna, and Eyracure's Fanny Aasheim.
- And we know that this works. We have seen at the smallest microscopic level that this really repairs hair. And even though Eyracure has a very high tech background, it is incredibly easy to use. It really is an amazing product with incredible potential.
She can say so in good conscience and at the same time comfortably lean towards the research reports and laboratory tests that prove Eyracure's effect.
Undamaged European hair usually has a thickness of about 100 micrometers (0.1 millimeters) while a damaged hair often measures only 60 micrometers or less, but microscopic studies show that hairs regain both their full thickness and intact cylindrical shape after treatment with Eyracure.
Under the microscope, Eyracure's incredible results are clearly visible.
- You notice a big difference immediately, and if you use Eyracure regularly over time, it is almost a guarantee of fine hair. One use lasts a long time, for six to eight weeks, unlike many other products where you need to refill weekly. For almost two months, however, the hair has time to be damaged again and then it is just a matter of repeating the procedure for the absolute best results, says Fanny Aasheim.
You sound convinced.
- Because we know it works. I really have it on my feet when I say that if you want hair that feels good and looks good over time, you should use Eyracure. You will experience a big difference the first time and a huge difference over time. The product is also completely organic and the UV brush has been tested at the Swedish Technical Research Institute RISE.
It is also frequently tested by Ercan Ure at Hårstylisterna, who is happy to recommend it to their customers. Something he obviously would not have done if he had not been able to wholeheartedly vouch for it.
The unique UV brush is tested and approved by the Swedish Technical Research Institute.
- I have done a few hundred treatments with Eyracure now and it is really a great product. Especially if you have torn hair after a chemical treatment, then it is almost a must. Without Eyracure, it is usually difficult to wash, but with Eyracure, the hair becomes smooth and feels very good for a long time afterwards.
You meet no hesitation with customers?
- You may need to explain to customers why Eyracure should be used. But when people are skeptical, then I say we can treat half the hair and leave the other half. Then, after a few washes, they will notice an incredible difference. And then they are no longer skeptical.
